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Eleanor Hayes
VP Product & Growth
Profile
Product and growth leader with 12+ years scaling B2B SaaS platforms from early traction to enterprise expansion. Built operating rhythms that increased net revenue retention from 104% to 128% and reduced payback period by 37%.
Experience
Northstar Cloud, New York, NY
Owned product strategy across activation, monetization, and retention for a $95M ARR portfolio. Launched usage-based packaging that lifted expansion revenue by 31% in two quarters.
Atlassian, Austin, TX
Led 8 PMs and 4 designers across collaboration and admin experiences. Roadmap execution contributed to $42M in net-new ARR while reducing enterprise onboarding time by 29%.
McKinsey & Company, Chicago, IL
Advised Fortune 500 teams on digital operating models across fintech and retail. Delivered 14 programs with average ROI above 3.5x.
Skills
- Product Strategy
- P&L Ownership
- Growth Loops
- Pricing & Packaging
- Go-to-Market
- Customer Research
- Experimentation
- Executive Communication
Languages
Education
MBA in Strategy & Marketing
Northwestern University · 2011 – 2013
BBA in Finance
University of Michigan · 2007 – 2011
Certifications
Reforge Growth Series
Reforge · 2023
Pragmatic Institute PMC Level III
Pragmatic Institute · 2022